| Tobacco's road from fashion to filth
NEW YORK -- If a recent article in the Science section of The New York Times is any indication, the idea that the history of the tobacco industry in the United States has been nothing less than perfidy has taken hold among the socially conscientious. Titled "Tracing the Cigarette's Path From Sexy to Deadly," the article, by Howard Markel, M.D., recounts how cigarette makers kept insisting that smoking is no "health risk" for fully 30 years after the surgeon general, the top U.S. health officer, declared it was, in 1964. What caught my eye, though, was not the changing ethos the title of the article blared so much as the two old cigarette ads reproduced to accompany it. The main ad comes with a photo of three people in what appears to be a doctor's well-appointed office: to the right, a genial, smiling, middle-age white-clad man of the kind that the word "doctor" might have conjured up once upon a time; at center, a girl to whom he is listening; and behind her, to the left, a young, smiling, well-dressed woman with a hat -- evidently the girl's mother.
CENTRAL IOWA NETWORKING 4/30
Background: I grew up in the small town of Moncks Corner, S.C. I received a bachelors degree in finance from Brigham Young University, and two graduate degrees from Ohio State University, in business and health administration. Prior to joining John Stoddard Cancer Center, I was the director of a cancer program in Indiana. My wife, Heidi, and I have three children - son Oliver, 5; daughter Berkeley, 3; and son Orson, 8 months.
Why I do what I do: Being part of a health care organization like Iowa Health System, and specifically John Stoddard Cancer Center, provides one of the best feelings in the world, because as a team we are providing top quality health care to our patients. I really enjoy rounding through the cancer center, talking with our patients and hearing their stories.
Kraft Foods Expands Its Healthy Living Initiative
To help families make smart choices for meals and snacks, Kraft continues to broaden its better-for-you product offerings and provide additional resources at consumers' fingertips as part of its Healthy Living initiative. "In response to consumer concerns around health and wellness and because it's critical to the long-term success of Kraft, our Healthy Living initiative remains a top priority," said Laurie Hirsch, Kraft's director of health and wellness. "For more than a century, families have turned to Kraft for innovative products and meal solutions. We're dedicated to helping make healthy living a priority in every household. That means for every aisle of the store that Kraft is in, so is a Kraft Sensible Solution product." The most recent addition to the Healthy Living initiative is Kraft Sensible Solution, a front-package labeling system designed to help shoppers easily identify better-for-you foods.
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